DJURSKYDDET
DJURSKYDDET
In Sweden, with over 100,000 homeless cats and almost no homeless dogs, the law favors dogs, which must be registered and microchipped, while cats are not required to be. To address this, we launched a campaign for cats, using dogs as spokespersons. Drawing from successful social movements, the campaign engaged media and influenced politicians to push for better protection for cats.
In Sweden, with over 100,000 homeless cats and almost no homeless dogs, the law favors dogs, which must be registered and microchipped, while cats are not required to be. To address this, we launched a campaign for cats, using dogs as spokespersons. Drawing from successful social movements, the campaign engaged media and influenced politicians to push for better protection for cats.
In Sweden, with over 100,000 homeless cats and almost no homeless dogs, the law favors dogs, which must be registered and microchipped, while cats are not required to be. To address this, we launched a campaign for cats, using dogs as spokespersons. Drawing from successful social movements, the campaign engaged media and influenced politicians to push for better protection for cats.
In Sweden, with over 100,000 homeless cats and almost no homeless dogs, the law favors dogs, which must be registered and microchipped, while cats are not required to be. To address this, we launched a campaign for cats, using dogs as spokespersons. Drawing from successful social movements, the campaign engaged media and influenced politicians to push for better protection for cats.
Client
Djurskyddet
Year
2022
Category
PR/PA
Insight
Insight
Dogs have all the rights that cats lack, which is why there are almost no homeless dogs in Sweden. Cat and dog. Dog and cat. It's like bread and butter. The fact that our society only protects dogs with mandatory ID tagging and registration feels not only unfair but also shows that dogs are valued more than cats. We simply care more about them. This insight led to the creation of the "Stoppa Kattastrofen" campaign.
Dogs have all the rights that cats lack, which is why there are almost no homeless dogs in Sweden. Cat and dog. Dog and cat. It's like bread and butter. The fact that our society only protects dogs with mandatory ID tagging and registration feels not only unfair but also shows that dogs are valued more than cats. We simply care more about them. This insight led to the creation of the "Stoppa Kattastrofen" campaign.
Dogs have all the rights that cats lack, which is why there are almost no homeless dogs in Sweden. Cat and dog. Dog and cat. It's like bread and butter. The fact that our society only protects dogs with mandatory ID tagging and registration feels not only unfair but also shows that dogs are valued more than cats. We simply care more about them. This insight led to the creation of the "Stoppa Kattastrofen" campaign.
Insight
Dogs have all the rights that cats lack, which is why there are almost no homeless dogs in Sweden. Cat and dog. Dog and cat. It's like bread and butter. The fact that our society only protects dogs with mandatory ID tagging and registration feels not only unfair but also shows that dogs are valued more than cats. We simply care more about them. This insight led to the creation of the "Stoppa Kattastrofen" campaign.
Execution
Execution
A campaign video was created and widely shared by dog influencers, Djurskyddet, and thousands of supporters who were both entertained and outraged by the campaign. Influencers such as Therese Lindgren, Tänkvärt, Magnus Carlsson, and Niklas Holmgren volunteered their support. Media coverage from Nyhetsmorgon, TV4 Nyheterna, SVT, and others amplified the message and helped with collecting over 40,000 signatures.
A campaign video was created and widely shared by dog influencers, Djurskyddet, and thousands of supporters who were both entertained and outraged by the campaign. Influencers such as Therese Lindgren, Tänkvärt, Magnus Carlsson, and Niklas Holmgren volunteered their support. Media coverage from Nyhetsmorgon, TV4 Nyheterna, SVT, and others amplified the message and helped with collecting over 40,000 signatures.
A campaign video was created and widely shared by dog influencers, Djurskyddet, and thousands of supporters who were both entertained and outraged by the campaign. Influencers such as Therese Lindgren, Tänkvärt, Magnus Carlsson, and Niklas Holmgren volunteered their support. Media coverage from Nyhetsmorgon, TV4 Nyheterna, SVT, and others amplified the message and helped with collecting over 40,000 signatures.
Execution
A campaign video was created and widely shared by dog influencers, Djurskyddet, and thousands of supporters who were both entertained and outraged by the campaign. Influencers such as Therese Lindgren, Tänkvärt, Magnus Carlsson, and Niklas Holmgren volunteered their support. Media coverage from Nyhetsmorgon, TV4 Nyheterna, SVT, and others amplified the message and helped with collecting over 40,000 signatures.
Results
Results
The campaign successfully led to the passing of a new law in March 2022, which significantly improved the status of cats in Sweden. The law mandates ID tagging and registration for cats, similar to the requirements for dogs.
25 million in reach
300 000 interactions on social media
700 000 views of the campaign video
40 000 signatures
The campaign successfully led to the passing of a new law in March 2022, which significantly improved the status of cats in Sweden. The law mandates ID tagging and registration for cats, similar to the requirements for dogs.
25 million in reach
300 000 interactions on social media
700 000 views of the campaign video
40 000 signatures
The campaign successfully led to the passing of a new law in March 2022, which significantly improved the status of cats in Sweden. The law mandates ID tagging and registration for cats, similar to the requirements for dogs.
25 million in reach
300 000 interactions on social media
700 000 views of the campaign video
40 000 signatures
Results
The campaign successfully led to the passing of a new law in March 2022, which significantly improved the status of cats in Sweden. The law mandates ID tagging and registration for cats, similar to the requirements for dogs.
25 million in reach
300 000 interactions on social media
700 000 views of the campaign video
40 000 signatures
My focus
My focus
My role focused on traditional PR and amplifying the campaign's reach. I worked on securing media coverage, engaging with journalists, and ensuring that the campaign message was effectively communicated across various platforms. My efforts helped to spread awareness and drive the public's engagement, contributing to the campaign's widespread success.
My role focused on traditional PR and amplifying the campaign's reach. I worked on securing media coverage, engaging with journalists, and ensuring that the campaign message was effectively communicated across various platforms. My efforts helped to spread awareness and drive the public's engagement, contributing to the campaign's widespread success.
My role focused on traditional PR and amplifying the campaign's reach. I worked on securing media coverage, engaging with journalists, and ensuring that the campaign message was effectively communicated across various platforms. My efforts helped to spread awareness and drive the public's engagement, contributing to the campaign's widespread success.
My focus
My role focused on traditional PR and amplifying the campaign's reach. I worked on securing media coverage, engaging with journalists, and ensuring that the campaign message was effectively communicated across various platforms. My efforts helped to spread awareness and drive the public's engagement, contributing to the campaign's widespread success.
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David paripovic
David paripovic
David paripovic
David paripovic