Fonus
Fonus
Lighting a candle at a gravesite is a way to honor those we remember and miss. However, life’s demands can sometimes prevent us from visiting the cemetery in person. For All Saints’ Day, Fonus launched a service allowing people to light a candle for a loved one without being physically present.
Lighting a candle at a gravesite is a way to honor those we remember and miss. However, life’s demands can sometimes prevent us from visiting the cemetery in person. For All Saints’ Day, Fonus launched a service allowing people to light a candle for a loved one without being physically present.
Lighting a candle at a gravesite is a way to honor those we remember and miss. However, life’s demands can sometimes prevent us from visiting the cemetery in person. For All Saints’ Day, Fonus launched a service allowing people to light a candle for a loved one without being physically present.
Lighting a candle at a gravesite is a way to honor those we remember and miss. However, life’s demands can sometimes prevent us from visiting the cemetery in person. For All Saints’ Day, Fonus launched a service allowing people to light a candle for a loved one without being physically present.
Client
Fonus
Year
2021/2022
Category
PR
Insight
Insight
The award winning campaign for Fonus was driven by the insight that many people are unable to light a candle for their loved ones on All Saints’ Day due to various constraints. Recognizing Fonus's widespread presence across Sweden, the campaign explored the idea that they could offer a solution. By leveraging their network, Fonus introduced a service that allowed people to light a candle on their behalf, ensuring that those who couldn't be physically present could still honor and remember their loved ones.
The award winning campaign for Fonus was driven by the insight that many people are unable to light a candle for their loved ones on All Saints’ Day due to various constraints. Recognizing Fonus's widespread presence across Sweden, the campaign explored the idea that they could offer a solution. By leveraging their network, Fonus introduced a service that allowed people to light a candle on their behalf, ensuring that those who couldn't be physically present could still honor and remember their loved ones.
The award winning campaign for Fonus was driven by the insight that many people are unable to light a candle for their loved ones on All Saints’ Day due to various constraints. Recognizing Fonus's widespread presence across Sweden, the campaign explored the idea that they could offer a solution. By leveraging their network, Fonus introduced a service that allowed people to light a candle on their behalf, ensuring that those who couldn't be physically present could still honor and remember their loved ones.
Insight
The award winning campaign for Fonus was driven by the insight that many people are unable to light a candle for their loved ones on All Saints’ Day due to various constraints. Recognizing Fonus's widespread presence across Sweden, the campaign explored the idea that they could offer a solution. By leveraging their network, Fonus introduced a service that allowed people to light a candle on their behalf, ensuring that those who couldn't be physically present could still honor and remember their loved ones.
Execution
Execution
The nationwide candle-lighting event involves meticulously coordinating with local teams to ensure timely placement and then capturing the event to share with news outlets. This execution strategy ensures extensive media coverage each year, amplifying the campaign's reach and reinforcing Fonus's role in providing a meaningful service to those in need.
The nationwide candle-lighting event involves meticulously coordinating with local teams to ensure timely placement and then capturing the event to share with news outlets. This execution strategy ensures extensive media coverage each year, amplifying the campaign's reach and reinforcing Fonus's role in providing a meaningful service to those in need.
The nationwide candle-lighting event involves meticulously coordinating with local teams to ensure timely placement and then capturing the event to share with news outlets. This execution strategy ensures extensive media coverage each year, amplifying the campaign's reach and reinforcing Fonus's role in providing a meaningful service to those in need.
Execution
The nationwide candle-lighting event involves meticulously coordinating with local teams to ensure timely placement and then capturing the event to share with news outlets. This execution strategy ensures extensive media coverage each year, amplifying the campaign's reach and reinforcing Fonus's role in providing a meaningful service to those in need.
Results
Results
In 2021, Fonus successfully lit 20,000 candles at gravesites across Sweden, reaching millions through extensive media exposure. The campaign has consistently positioned Fonus as a compassionate and caring company, providing a meaningful service and reinforcing its reputation as a supportive presence during All Saints' Day.
In 2021, Fonus successfully lit 20,000 candles at gravesites across Sweden, reaching millions through extensive media exposure. The campaign has consistently positioned Fonus as a compassionate and caring company, providing a meaningful service and reinforcing its reputation as a supportive presence during All Saints' Day.
In 2021, Fonus successfully lit 20,000 candles at gravesites across Sweden, reaching millions through extensive media exposure. The campaign has consistently positioned Fonus as a compassionate and caring company, providing a meaningful service and reinforcing its reputation as a supportive presence during All Saints' Day.
Results
In 2021, Fonus successfully lit 20,000 candles at gravesites across Sweden, reaching millions through extensive media exposure. The campaign has consistently positioned Fonus as a compassionate and caring company, providing a meaningful service and reinforcing its reputation as a supportive presence during All Saints' Day.
My focus
My focus
My focus was on securing nationwide media exposure by reaching out to journalists and media outlets. This involved establishing connections and managing communications to ensure broad coverage and maximize the campaign's visibility across the country.
My focus was on securing nationwide media exposure by reaching out to journalists and media outlets. This involved establishing connections and managing communications to ensure broad coverage and maximize the campaign's visibility across the country.
My focus was on securing nationwide media exposure by reaching out to journalists and media outlets. This involved establishing connections and managing communications to ensure broad coverage and maximize the campaign's visibility across the country.
My focus
My focus was on securing nationwide media exposure by reaching out to journalists and media outlets. This involved establishing connections and managing communications to ensure broad coverage and maximize the campaign's visibility across the country.
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David paripovic
David paripovic
David paripovic
David paripovic