SVT
SVT
During the fall of 2023, KWD was entrusted by SVT and the Children and Youth program department to develop a completely new strategy for launching titles targeting youth, with Västra Gymnasiet as the pilot. The main goal was high awareness in the target audience and strong viewer numbers for the initial episodes.
During the fall of 2023, KWD was entrusted by SVT and the Children and Youth program department to develop a completely new strategy for launching titles targeting youth, with Västra Gymnasiet as the pilot. The main goal was high awareness in the target audience and strong viewer numbers for the initial episodes.
During the fall of 2023, KWD was entrusted by SVT and the Children and Youth program department to develop a completely new strategy for launching titles targeting youth, with Västra Gymnasiet as the pilot. The main goal was high awareness in the target audience and strong viewer numbers for the initial episodes.
During the fall of 2023, KWD was entrusted by SVT and the Children and Youth program department to develop a completely new strategy for launching titles targeting youth, with Västra Gymnasiet as the pilot. The main goal was high awareness in the target audience and strong viewer numbers for the initial episodes.
Client
Svt
Year
2023
Category
Digital marketing
Insight
Insight
Our key insight was the importance of connecting with teenagers by speaking their language and reaching them on the platforms they use. We recognized that to effectively launch the new series, we needed to create buzz and hot topics that would resonate with this demographic, ensuring the series became a part of their daily conversations and digital interactions.
Our key insight was the importance of connecting with teenagers by speaking their language and reaching them on the platforms they use. We recognized that to effectively launch the new series, we needed to create buzz and hot topics that would resonate with this demographic, ensuring the series became a part of their daily conversations and digital interactions.
Our key insight was the importance of connecting with teenagers by speaking their language and reaching them on the platforms they use. We recognized that to effectively launch the new series, we needed to create buzz and hot topics that would resonate with this demographic, ensuring the series became a part of their daily conversations and digital interactions.
Insight
Our key insight was the importance of connecting with teenagers by speaking their language and reaching them on the platforms they use. We recognized that to effectively launch the new series, we needed to create buzz and hot topics that would resonate with this demographic, ensuring the series became a part of their daily conversations and digital interactions.
Execution
Execution
We developed a comprehensive strategy that integrated both paid and owned social media. This strategy outlined how these channels would work together and identified the specific types of content needed to effectively market the series. We also crafted a detailed channel distribution plan, collaborated with SVT to create the ads, and art-directed the cover art for the series to ensure a cohesive and impactful visual presence across all platforms.
We developed a comprehensive strategy that integrated both paid and owned social media. This strategy outlined how these channels would work together and identified the specific types of content needed to effectively market the series. We also crafted a detailed channel distribution plan, collaborated with SVT to create the ads, and art-directed the cover art for the series to ensure a cohesive and impactful visual presence across all platforms.
We developed a comprehensive strategy that integrated both paid and owned social media. This strategy outlined how these channels would work together and identified the specific types of content needed to effectively market the series. We also crafted a detailed channel distribution plan, collaborated with SVT to create the ads, and art-directed the cover art for the series to ensure a cohesive and impactful visual presence across all platforms.
Execution
We developed a comprehensive strategy that integrated both paid and owned social media. This strategy outlined how these channels would work together and identified the specific types of content needed to effectively market the series. We also crafted a detailed channel distribution plan, collaborated with SVT to create the ads, and art-directed the cover art for the series to ensure a cohesive and impactful visual presence across all platforms.
Results
Results
The strategy led to the most successful launch of a teen series in SVT's history. Our strategic and creative execution resonated with the target audience, resulting in record-breaking engagement and views for the initial episodes, as well as millions of views for the organic content on TikTok.
The strategy led to the most successful launch of a teen series in SVT's history. Our strategic and creative execution resonated with the target audience, resulting in record-breaking engagement and views for the initial episodes, as well as millions of views for the organic content on TikTok.
The strategy led to the most successful launch of a teen series in SVT's history. Our strategic and creative execution resonated with the target audience, resulting in record-breaking engagement and views for the initial episodes, as well as millions of views for the organic content on TikTok.
Results
The strategy led to the most successful launch of a teen series in SVT's history. Our strategic and creative execution resonated with the target audience, resulting in record-breaking engagement and views for the initial episodes, as well as millions of views for the organic content on TikTok.
My focus
My focus
My focus was on the organic strategy, channel distribution, ad creation, and art direction. Given the challenges of reaching the target group with ads due to regulations limiting ad targeting for children, the success of the series relied heavily on the effectiveness of the organic content.
My focus was on the organic strategy, channel distribution, ad creation, and art direction. Given the challenges of reaching the target group with ads due to regulations limiting ad targeting for children, the success of the series relied heavily on the effectiveness of the organic content.
My focus was on the organic strategy, channel distribution, ad creation, and art direction. Given the challenges of reaching the target group with ads due to regulations limiting ad targeting for children, the success of the series relied heavily on the effectiveness of the organic content.
My focus
My focus was on the organic strategy, channel distribution, ad creation, and art direction. Given the challenges of reaching the target group with ads due to regulations limiting ad targeting for children, the success of the series relied heavily on the effectiveness of the organic content.
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David paripovic
David paripovic
David paripovic
David paripovic