Erssons
Erssons
During a course in Graphic Design at Berghs, I created a fictional visual identity for Erssons. This project involved designing a modern and versatile brand that reflects innovation and professionalism. I developed a sleek logo, a dynamic color palette, and adaptable graphic elements to ensure Erssons stood out and effectively engaged its audience.
During a course in Graphic Design at Berghs, I created a fictional visual identity for Erssons. This project involved designing a modern and versatile brand that reflects innovation and professionalism. I developed a sleek logo, a dynamic color palette, and adaptable graphic elements to ensure Erssons stood out and effectively engaged its audience.
During a course in Graphic Design at Berghs, I created a fictional visual identity for Erssons. This project involved designing a modern and versatile brand that reflects innovation and professionalism. I developed a sleek logo, a dynamic color palette, and adaptable graphic elements to ensure Erssons stood out and effectively engaged its audience.
During a course in Graphic Design at Berghs, I created a fictional visual identity for Erssons. This project involved designing a modern and versatile brand that reflects innovation and professionalism. I developed a sleek logo, a dynamic color palette, and adaptable graphic elements to ensure Erssons stood out and effectively engaged its audience.
Client
Erssons
Year
2024
Category
Visual Identity
Insight
Insight
In my work I identified a key insight: many companies in the sector had a similar, outdated, and uninspiring visual approach. I aimed to break away from this norm by creating a brand that was fresh and innovative, while still honoring the company's history. My design focused on infusing modernity and dynamism into Erssons' visual identity, ensuring it stood out with a contemporary appeal yet maintained a respectful nod to its heritage.
In my work I identified a key insight: many companies in the sector had a similar, outdated, and uninspiring visual approach. I aimed to break away from this norm by creating a brand that was fresh and innovative, while still honoring the company's history. My design focused on infusing modernity and dynamism into Erssons' visual identity, ensuring it stood out with a contemporary appeal yet maintained a respectful nod to its heritage.
In my work I identified a key insight: many companies in the sector had a similar, outdated, and uninspiring visual approach. I aimed to break away from this norm by creating a brand that was fresh and innovative, while still honoring the company's history. My design focused on infusing modernity and dynamism into Erssons' visual identity, ensuring it stood out with a contemporary appeal yet maintained a respectful nod to its heritage.
Insight
In my work I identified a key insight: many companies in the sector had a similar, outdated, and uninspiring visual approach. I aimed to break away from this norm by creating a brand that was fresh and innovative, while still honoring the company's history. My design focused on infusing modernity and dynamism into Erssons' visual identity, ensuring it stood out with a contemporary appeal yet maintained a respectful nod to its heritage.
Execution
Execution
In executing the visual identity for Erssons, I began by researching and experimenting with various styles. I decided to create a logo that combines a thin, elegant illustration with a bold, modern font. This approach was inspired by my perspective on seafood: it embodies both luxury and sophistication, while also having a certain raw, unrefined edge. The delicate illustration represents elegance, while the strong, modern typeface adds a bold touch.
In executing the visual identity for Erssons, I began by researching and experimenting with various styles. I decided to create a logo that combines a thin, elegant illustration with a bold, modern font. This approach was inspired by my perspective on seafood: it embodies both luxury and sophistication, while also having a certain raw, unrefined edge. The delicate illustration represents elegance, while the strong, modern typeface adds a bold touch.
In executing the visual identity for Erssons, I began by researching and experimenting with various styles. I decided to create a logo that combines a thin, elegant illustration with a bold, modern font. This approach was inspired by my perspective on seafood: it embodies both luxury and sophistication, while also having a certain raw, unrefined edge. The delicate illustration represents elegance, while the strong, modern typeface adds a bold touch.
Execution
In executing the visual identity for Erssons, I began by researching and experimenting with various styles. I decided to create a logo that combines a thin, elegant illustration with a bold, modern font. This approach was inspired by my perspective on seafood: it embodies both luxury and sophistication, while also having a certain raw, unrefined edge. The delicate illustration represents elegance, while the strong, modern typeface adds a bold touch.
Results
Results
The visual identity I created for Erssons plays with the dual nature of seafood—sophisticated yet raw. Using ocean-inspired colors like lobster red, ocean blue, and oyster white, the design contrasts luxury with a natural edge. This transformation shifted Erssons from an old and boring image to a modern, fresh brand with a vibrant and dynamic presence.
The visual identity I created for Erssons plays with the dual nature of seafood—sophisticated yet raw. Using ocean-inspired colors like lobster red, ocean blue, and oyster white, the design contrasts luxury with a natural edge. This transformation shifted Erssons from an old and boring image to a modern, fresh brand with a vibrant and dynamic presence.
The visual identity I created for Erssons plays with the dual nature of seafood—sophisticated yet raw. Using ocean-inspired colors like lobster red, ocean blue, and oyster white, the design contrasts luxury with a natural edge. This transformation shifted Erssons from an old and boring image to a modern, fresh brand with a vibrant and dynamic presence.
Results
The visual identity I created for Erssons plays with the dual nature of seafood—sophisticated yet raw. Using ocean-inspired colors like lobster red, ocean blue, and oyster white, the design contrasts luxury with a natural edge. This transformation shifted Erssons from an old and boring image to a modern, fresh brand with a vibrant and dynamic presence.
Quote from course manager
Quote from course manager
"The graphic identity radiates culinary joy and confidence. It boasts visual clarity, with a playful contrast between the bold typeface and delicate illustrated lines. While modern, the identity also retains a touch of tradition, which underscores quality—a key aspect when handling fresh produce!"
"The graphic identity radiates culinary joy and confidence. It boasts visual clarity, with a playful contrast between the bold typeface and delicate illustrated lines. While modern, the identity also retains a touch of tradition, which underscores quality—a key aspect when handling fresh produce!"
"The graphic identity radiates culinary joy and confidence. It boasts visual clarity, with a playful contrast between the bold typeface and delicate illustrated lines. While modern, the identity also retains a touch of tradition, which underscores quality—a key aspect when handling fresh produce!"
Quote from course manager
"The graphic identity radiates culinary joy and confidence. It boasts visual clarity, with a playful contrast between the bold typeface and delicate illustrated lines. While modern, the identity also retains a touch of tradition, which underscores quality—a key aspect when handling fresh produce!"
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David paripovic
David paripovic
David paripovic
David paripovic